An Uprising is Coming: Is 2024-25 the Era of the Football Underdog

The Football Insider
The Football Insider

05 June 2025

For years, super clubs have dominated football. But with teams like Bayer Leverkusen and Girona shocking the world, is that changing? We explore if the 2024-25 season will be the era of the underdog.

An Uprising is Coming: Is 2024-25 the Era of the Football Underdog?


Remember That Magical Feeling?


Remember 2016? When little Leicester City, with their 5000-1 odds, won the Premier League? It was a fairy tale. A miracle. Everyone said it was a once-in-a-lifetime thing that we would never, ever see again. For years, they was right. Football went back to normal. The super clubs with all the money—Manchester City, Real Madrid, Bayern Munich—went back to winning everything. It was predictable. It was a bit... boring.


But something feels different now. A wind of change is blowing through European football. Last season, we saw things that were not supposed to happen. Bayer Leverkusen didn't just win the German league; they won it without losing a single game, ending Bayern Munich's reign of terror. Tiny Girona were at the top of La Liga for months, playing beautiful football. Aston Villa muscled their way into the Champions League.


It feels like the underdogs are biting back. It has everyone asking the big question: Is this just a fluke, or are we entering a new era? Could the 2024-25 season be the true beginning of the Era of the Underdog? Let's look at why the answer might be yes.


The Old World: Why The Big Clubs Always Won


To understand why now is different, we have to remember why the last decade was so predictable. The reason is simple: money. The gap between the super clubs and everyone else was massive. They could buy any player they wanted. If a smaller club had a great player, one of the giants would just come and buy him. Simple as that.


They had the best players, the biggest stadiums, and the most money from TV deals and sponsors. It was an unlevel playing field. A team like Bayern Munich could just weaken their biggest rival, Borussia Dortmund, by buying their best players year after year. How can you compete with that? For a long time, you couldn't. The rich got richer, and the rest just fought for scraps.


The Winds of Change: What's Helping The Underdogs?


So what has changed? Why are smaller clubs suddenly able to fight back? It's not one single thing, but a mix of a few key factors that are starting to level the field.

1. The Money Rules Are Starting to Bite


You've probably heard of Financial Fair Play (FFP) or the Premier League's Profit and Sustainability Rules (PSR). These are rules designed to stop clubs from spending way more money than they earn. For years, the big clubs found ways around them. But now, the rules are getting stricter. We've seen clubs like Everton and Nottingham Forest get points deducted. Even giants like Chelsea and Manchester City are being investigated.


This mean the super clubs can't just throw unlimited money at every problem. They have to be smarter. They can't just stockpile 50 world-class players. This gives smaller, well-run clubs a chance. If the giants are forced to be more careful, the gap in spending gets a little bit smaller.

2. Being Smart is The New Rich


This is the biggest reason. Clubs have realized that you don't need the MOST money; you need the SMARTEST people spending it. The use of data and analytics has changed the game. It's like 'Moneyball' for football.


Clubs like Brighton and Brentford became famous for it. They use data to find amazing young players that nobody else has heard of. They buy them for cheap, develop them, and sometimes sell them for a huge profit. Now, every ambitious club is doing it. Bayer Leverkusen's incredible team wasn't built with superstars; it was built with smart, targeted signings like Victor Boniface, Granit Xhaka, and Alejandro Grimaldo—players who fit a specific system perfectly. Being smart is now a weapon that can compete with brute financial force.

3. The Genius Coach Effect


A great coach is worth more than any superstar signing. We are seeing a new generation of brilliant managers who can take a good team and make them great. Look at the evidence:


  • Xabi Alonso (Bayer Leverkusen): He took a team that was struggling and turned them into invincible champions in 18 months. He gave them a clear identity and belief.
  • Unai Emery (Aston Villa): Villa were battling relegation before he arrived. He came in and, with mostly the same players, turned them into a top-four team. He is a tactical genius.
  • Míchel (Girona): He had his tiny club playing some of the most exciting, attacking football in all of Europe.

These coaches prove that a clear tactical plan and the ability to improve the players you already have can close the gap on teams with more expensive squads.


The New Heroes: Last Season's Proof


The 2023-24 season was the proof of concept. It showed this wasn't just a theory.

Bayer 'Neverlusen': The biggest story. For 11 years, Bayern Munich won the Bundesliga. It was the most predictable league in the world. Alonso's Leverkusen didn't just beat them; they smashed the idea that it was a one-team league. They gave hope to every other club in Germany.

Girona's Dream: Yes, they are part of the City Football Group, which helps. But their budget and history is tiny compared to Real Madrid and Barcelona. To lead the league and qualify for the Champions League for the first time ever is a monumental achievement.

Villa's Roar: Aston Villa, a great historic club, has been in the wilderness for years. Emery came in and out-coached richer teams like Chelsea, Manchester United, and Tottenham to claim a Champions League spot. It was a triumph of strategy over spending.


So, What Happens in 2024-25?


This is the big question. Can this continue? The super clubs are not going to just lie down and let this happen. They will fight back. They are wounded animals, and that makes them dangerous.


The underdogs face new challenges too. Leverkusen, Villa, and Girona now have to play in the Champions League. This is a massive drain on a smaller squad. Playing tough games mid-week and then having to be at your best again on the weekend is incredibly hard. It tests your depth, and that's where the big clubs still have an advantage.


Also, their success means their best players and their genius coaches will be targets for the big clubs. Can Leverkusen keep Xabi Alonso forever? Can Villa hold on to Ollie Watkins if a giant comes calling? This is the eternal struggle of the underdog.


Conclusion: A New Chapter of Hope


So, is 2024-25 the beginning of the Era of the Underdog? Maybe 'era' is too strong a word. The super clubs are still super. They still have the most money and the biggest power.


But it's clear we are in a new chapter. A chapter where being smart, well-coached, and brave can genuinely challenge the old order. The gap has closed. The myth of the invincible super club has been broken. For the first time in a long time, it feels like anything is possible again. Teams will go into the 2024-25 season with real, genuine hope. Not just to survive, but to win.


And for fans of football, that's the most exciting feeling in the world. The unpredictability is back. The magic is back. The underdogs are barking, and this time, their bite is as bad as their bark. Bring on the new season.

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